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REEL GOOD BREWING CO.
Get Hooked on Reel Good Beer
Product Packaging
Goal
Create a distinctive brand identity and product packaging that stands out on crowded shelves, that captures the brand's essence of coastal culture and warm hospitality.
Target Audience
Middle-class blue-collar workers between the ages of 22 to 55. They value southern tradition and hospitality and enjoy the simple pleasures. They also have a unique interest in outdoor activities, such as fishing, boating, and tailgating.
Client
Reel Good is a local startup brewery in Wanchese, North Carolina inspired by the town's southern coastal culture and hospitality. They produce light beers such as pale lagers, ales, and pilsners.
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