Reel Good Brewing Co.

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Product Packaging

Goal

Create a distinctive brand identity and product packaging that stands out on crowded shelves, that captures the brand's essence of coastal culture and warm hospitality.

Target Audience

Middle-class blue-collar workers between the ages of 22 to 55. They value southern tradition and hospitality and enjoy the simple pleasures. They also have a unique interest in outdoor activities, such as fishing, boating, and tailgating.

Client

Reel Good is a local startup brewery in Wanchese, North Carolina inspired by the town's southern coastal culture and hospitality. They produce light beers such as pale lagers, ales, and pilsners.

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